Franziska Josteit | THE ART OF SEDUCTION IN PERFUMERY | Workshop & High Tea

The Art of Seduction in Perfumery and how to make sure to stand out from the crowd

What if a perfume could make an impact far beyond a first impression? And what if we would use perfume as personal branding, or even as an invisible accessory to express our unique personality?
In this session the perfume designer Franziska Josteit will teach you how to get under people's skin, literally, and leave a lasting impression. Because don't we all want to be desired, and remembered?

Indeed, perfume should tell a story. The story of who you are, who you might be, perhaps even of who you fear becoming… It’s a very intimate element of a person, just like your signature or the sound of your voice.

That’s exactly why it’s time to bring back body to the modern perfumery through wilderness and uniqueness. We need more – more depth and profundity than the floral-fruity clouds around us!

And that’s also the reason why it’s so interesting to create ‘skin-scent-enhancers’ instead of intrusive perfumes, simply because you will hear from your surrounding that YOU smell nice, instead of your perfume. A detail with a huge impact. A compliment with a big meaning. A look with a special effect.

Consequently, let’s make time to design bespoke perfumes that create goosebumps, addiction, desire and lasting memories. Because we are worth it!

About Franziska Josteit
After working more than 12 years for one of the biggest perfume houses worldwide, Franziska turned the page and launched her own high-end perfume brand called 'Luisa Jo - Wild Perfumery'.
Her ultimate ambition as a perfume expert is to find the exact right perfume recipe that boosts the bold character of her clients. Small batch production, personal contact and high quality are her standards. The result? Real soul scents that evoke emotions, curiosity and passion.
Franziska basically helps exclusive clients stand out from the crowd with a tailor-made perfume experience, always challenging the status quo.
In other words, the brand ‘Luisa Jo’ is all about excitement, sensuality and wilderness by pushing the boundaries of modern perfumery.

Boutique workshop - only 30 places | RESERVE YOUR SEAT | Saturday, 5 December 2026 · 16:00

The Winter Salon | Van Brienen Salon | Hotel Des Indes, Den Haag
Workshop is in English and includes luxury High Tea arrangement from The Hotel